Introduction

Magna Outdoors, a brand specializing in high-quality outdoor gear and accessories, was founded in 2023. In its first year, the company achieved $168k in revenue and is projected to reach $720k by the end of 2024.

With 12 SKUs, Magna Outdoors aimed to enhance its profitability and overall sales performance on Amazon. The primary goals were to improve organic sales month-over-month (MoM) and reduce the Total Advertising Cost of Sale (TACOS) to drive higher profitability.

The Challenge

Magna Outdoors, known for its high-quality outdoor gear and accessories, was facing:

• High Dependence on Paid Advertising: Excessive reliance on paid ads increased TACOS and reduced profitability.
  
  
• Low Organic Visibility: Limited presence in organic search results impacted sales growth.
  
  
• Competitive Market: A saturated market made it difficult for the brand to stand out and achieve sustained growth.
  
  
• High ACOS and TACOS: The ACOS was around 40%, and TACOS averaged 28%, which significantly impacted profitability.
  

The Strategy

To address these challenges, we implemented a comprehensive strategy focusing on several key areas. 

First, we initiated dayparting campaigns to concentrate ad spend during peak traffic times for better efficiency. We optimized spend leakages by identifying and eliminating inefficient ad spend, thereby reducing costs and improving ROI. High ACOS campaigns were analyzed and restructured to emphasize high-performing keywords, minimizing expenditure on underperforming ones. 

Additionally, we launched gold panning campaigns designed to discover and utilize new, high-performing keywords. An automated bidding strategy was developed and aligned with TACOS goals to further optimize ad spend. 

To enhance brand visibility, we helped to designed and launched a dedicated brand store page, which was further supported by Sponsored Brand (SB) ads to attract new-to-brand customers. We also helped in creating rich A+ content to improve product listings, customer engagement, and conversion rates. 

This multifaceted approach ensured a strategic and effective allocation of resources, leading to improved performance and outcomes.

The Results

Our comprehensive strategy led to remarkable improvements in Magna Outdoors' performance on Amazon:

Feedback/Experience After Partnering with Bozeman Clicks:

Bozeman Clicks have been great to work with. It’s a very automated process, so I no longer have to adjust bids, campaign budgets, etc. It allows me to focus on product development and growing my brand.”

– Todd Hamilton (Owner of Magna Outdoors)

Conclusion

Magna Outdoors is now better positioned to sustain its growth trajectory and continue capturing market share in the competitive outdoor gear segment.

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